Why the name? Well, no one knows everything and mistakes are always made. So I’m no expert. Even though “hack” in journalism means someone that churns-out dull writing, it also means someone that isn’t in a given effort for money; a side-job if you will….but the most relevant definition for this site is the ability to short-circuit time-consuming, fruitless processes in favor of figuring-out things quickly and getting to the essence of what target buyers want and what will resonate most with them.

Product Hack.