FOMO – Fear Of Missing Out – anxiety that a highly relevant event is happening elsewhere with everyone but you.
These are all the companies that won’t be getting FOMO this year because they’ll be attending [Trade Event]:
Next insert 30-odd companies that have nothing to do with what we do.
See what other solution providers (your competitors) and Marketing procurement practitioners (your potential clients) will be there in our attendee list. Reply here and I’ll send it over.
Ok, so these guys are NOT my competitors. So if you’re not going to bother to understand that, why should I bother to understand your trade show? and if my competitors aren’t there, there is no FOMO.